Why The BirchBox (UK) ‘Customer Appreciation Day’ Failed

All publicity is good publicity? Not when a PR campaign fails, and the customers are left frustrated and angry. Prior to the Customer Appreciation Day on 30 September, Birchbox had been posting various promotional codes offering 2 for 1 boxes, free gifts with orders, and bonus points with orders. Things were already going wrong there…… Read More Why The BirchBox (UK) ‘Customer Appreciation Day’ Failed

Figuring Out The Discounts On Beauty Box Subscriptions

I posed a question on reddit about the discount structure (or lack of) of some beauty boxes, where some offer discounts on long-term subscriptions, and others offer free postage. However, are those discounts really worth it? They have your money upfront— they may go bankrupt, or the quality of the products may decline? Is that… Read More Figuring Out The Discounts On Beauty Box Subscriptions