Why The BirchBox (UK) ‘Customer Appreciation Day’ Failed

All publicity is good publicity? Not when a PR campaign fails, and the customers are left frustrated and angry. Prior to the Customer Appreciation Day on 30 September, Birchbox had been posting various promotional codes offering 2 for 1 boxes, free gifts with orders, and bonus points with orders. Things were already going wrong there…… Read More Why The BirchBox (UK) ‘Customer Appreciation Day’ Failed